When Atria Senior Living came to us to help develop an application to encourage storytelling among residents and their families, we got to work framing the design challenge and learning more about our end users. As followers of Human-Centered Design, the majority of our starting activities involved surrounding ourselves with potential end users, industry experts, and mountains of research to ensure that each decision we made was strategic and purposeful.
Our team met with the families of Atria residents to hold user research sessions where we interviewed family members regarding their relationships, familiarity with technology, and more. These interviews were crucial for uncovering the unique nuances that our user demographic had when interacting with technology as well as with their loved ones.
With ample discovery research in our pocket, we set to work building the core components of the application while collaborating with the client for design. Since the application was a companion to a physical card set that Atria would be gifting to residents, it was important that our two teams worked together to create a cohesive visual experience between the physical and digital versions of StoryWise.
From a design perspective, we wanted the StoryWise app to fit with the Atria brand while being mindful of our user demographics. It was important for us to focus on sizing, contrast ratios, and other elements that needed to be accessible and legible to an older audience. While some design choices weren’t natural for us, they were just right for our end users.
We wanted to create a strong sense of consistency between the StoryWise app and card set, which materialized as familiar visual UI cues and visual styling between the two products. The style relies on warm color palettes that leverage Atria’s bold green as the primary color, which we used to call attention to buttons and other elements where users can take action.
While visual design was an integral part of app, the most important component of the entire production was user flow and functionality. With the app’s focus on user-generated content, it was important that the content itself was the main feature. A lot of the color and character of StoryWise comes through the app itself via user content instead of relying on heavy design.
As a team, our goal was to use Human-Centered Design principles to create an effective MVP and delightful user experience. After receiving the client’s original concepts and pushing them through a thorough discovery process, our team began to build StoryWise as a native iOS application.
We frequently conducted user testing to ensure that Atria’s StoryWise app performed as expected. As the clients and end users tested the app, we uncovered additional features that could be added for aesthetics and functionality such as intro videos to set the tone, copy enhancements, and better default values to make the experience less cumbersome for users.
Download Atria StoryWise for free on the app store, compatible for iPhone, iPad, and iPod touch.