Noir with Robby Davis
We caught up with Interactive Designer Robby Davis to talk about one of his sweetest (and darkest) illustration projects from the past year: Noir. Commissioned to commemorate Louisville Cream’s Noir French Vanilla flavor, Robby’s work delves into the world of film noir with its grim and mysterious vibes. This is definitely a very scrumptious, yet suspicious scoop!
First off, there aren’t any of your signature snakes - what gives?!
It didn’t really call for it! They wanted something inspired from film noir, so I did three concept sketches that all had to do with themes typical for the genre…a lot of shifty eyeballs, black/red/white color schemes, and concepts around murder, mystery, and death.
Do you consider yourself a fan of film noir?
No, not really. I know the genre and appreciate, but haven’t gone that deep in it. I had to search a lot for inspiration. I used a tool called Dropmark to quickly do image searches and pin things to share with the client. It’s good to get on the same page for visual style and theme before I do any sketching.
Did you get a chance to taste it?
(laughs) Yeah I did! When I was working on the project they had already made a few batches, so I got to take a few pints home. The concepts were drawn up before I tasted it though, but while I was finishing the design I would run down to get my free ice cream.
Is this your first project involving a food product?
Not for food in general, but it’s my first ice cream project. I think that’s why I was really into it!
Last question. What’s your favorite ice cream flavor?
I really like bourbon ball, but a good staple is french vanilla….or chocolate.