Forest Giant

We’re proud to announce the launch of uoflhealthcare.org. Updating a massive 10-year-old site is no small feat. So we rolled up our sleeves and got to work. Our overall goal was to create a minimal user experience while still capturing the warm and caring environment within their hospitals. By determining user types we were able to narrow down the links visitors are presented with. This, coupled with a homepage redesign that revolves around persuasive design and simplicity provides a concise path for each type of user.

The new design relies on a simple color palette and iconography to direct users attention to key sections and links throughout the site. This reduced footprint allows the photography and content of the site to breathe life into the overall experience.

It was an absolute pleasure to work with UofL Healthcare and to have their absolute trust in our vision of their online identity.