In October, almost all of the Forest Giant team took leave to attend the Midwest UX 2013 conference in Grand Rapids, Michigan. We are always looking to further our education and this particular excursion would really give us the opportunity to enact a user-experience principal: get out of the building. So we packed up three cars and hit I-65 eager to see a new city and blow our minds with some serious, hands-on UX sessions.
For the next 3 days, we experienced Midwest UX, an event that “combines inspiring talks with hands-on activities presented by a mix of regional professionals and international experts.”
Our workshops and discussions took us from riding the city bus to the end of the line to see where the city thinks activity stops, to getting hands-on in collaborative workshops, and taking it all back to the office and recognizing that everyone is a designer.
In an upcoming blog post, we’ll dive into what UX really means and how a great experience is crucial for everything that comes out of Forest Giant.
Aside from the insights on the power of place, we enjoyed the sights and food (and yes, the brews) of Grand Rapids. Some of our favorite places were MADCAP Coffee, Hopcat, Stella’s, and The Pyramid Scheme. All of these amazing places had some serious personality and really were great examples of the design community in Grand Rapids.
Upon our return to Louisville, the whole crew got together and recapped our discoveries and big takeaways from the weekend. We certainly learned a great deal from our trip and the workshops, and we’re looking forward to Midwest UX 2014.