Quantified is a lifelogging app that helps you track the things you care about. A few years back, a handful of us bought Fitbits and we fell in love with the idea of human analytics and the quantified self movement. What we soon realized was that there was no real easy way to track the the other things in your life that couldn’t be automated. Like, how many beers did I drink this week, this month, this year? How many times did I play with my kids? How many times did I go for a 15-minute walk during the work week? It came from a desire to track more than just health and fitness activity.
In an interview with Seth Godin, he is asked: How can companies get marketing right?
So, can you start by sharing with me a little bit about your role as Interactive Director at Forest Giant?
Can you tell me a little about your role at Forest Giant?
Since the release of the Apple Watch, there has been a buzz surrounding the many apps that are being made for the new wrist technology. While some apps are brand new, others have been redesigned for the Apple Watch to fit the simplistic, glance-worthy aesthetic. Either way, they all work to provide a seamless tech experience for their users. Check out some apps we’re buzzing about around the Forest Giant office.
So, can you start by sharing with me a little bit about your role as Creative Director at Forest Giant?
“Hey Emily, could you write a blog post about where you get your design inspiration?” That is not an easy blog to write. In fact, to that question, I want to use a quote from Jim Jarmusch… “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: ‘It’s not where you take things from, it’s where you take them to.’”