In an interview with Seth Godin, he is asked: How can companies get marketing right?
So, can you start by sharing with me a little bit about your role as Interactive Director at Forest Giant?
Can you tell me a little about your role at Forest Giant?
Since the release of the Apple Watch, there has been a buzz surrounding the many apps that are being made for the new wrist technology. While some apps are brand new, others have been redesigned for the Apple Watch to fit the simplistic, glance-worthy aesthetic. Either way, they all work to provide a seamless tech experience for their users. Check out some apps we’re buzzing about around the Forest Giant office.
So, can you start by sharing with me a little bit about your role as Creative Director at Forest Giant?
“Hey Emily, could you write a blog post about where you get your design inspiration?” That is not an easy blog to write. In fact, to that question, I want to use a quote from Jim Jarmusch… “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: ‘It’s not where you take things from, it’s where you take them to.’”
“If we want to act more effectively in the world, we have to get to know ourselves better.” – Gary Wolf A few years ago we decided to start creating products that were our own — products that we believed in, that expressed our passions for technology and connecting people with the world around us. Ultimately we want to make software that enhances peoples lives. It’s in that spirit that we’re excited to share with you our latest project, Quantified, a beautiful way to help you track what matters. We believe lifelogging and the quantified self are just beginning to scratch the surface and we wanted to build a product that helped remove the barriers associated with logging your activities. We take great pride in the ability we have to evolve as technology changes, which is why Quantified is being built with the Apple Watch in mind. The Apple Watch will benefit millions of people when it launches on April 24th, and due to its personal nature, we felt the need to build a piece of software that reflected that. In the coming weeks we’ll have more to share about Quantified, and we look forward to showing you what’s next!